Love, Life and LuLaRoe: The Five Values That Shape LuLaRoe Rachel Abbott

When I look back to where this all began, I smile.

I’m the oldest of three sisters, and my youngest sister was the one who first discovered LuLaRoe. She saw something special in the brand — clothing that was comfortable, modest, and genuinely flattering for real women. Before long, my other sister and I joined in, and what started as a shared idea quickly became a fun adventure.

We spent some fun times sorting inventory, helping customers, and learning together. We dreamed big and laughed often. Over time, their paths went in different directions, and I began running my boutique independently. But those early days shaped everything — the laughter, the teamwork, the belief that helping women feel confident and ready for their day was worth doing well.

For me, this business has never been just about clothes. It’s about faith, service, and helping women take a little of the load off — by making style simpler and getting dressed just a little more joyful.

The following five values have guided me every step of the way.

⬇️ Don’t forget to click here or down below to grab your FREEBIE: Fall Clothing Guide! ⬇️

1. Charity 

At the heart of this boutique is a desire to serve.

Every curated collection, every style guide, every personalized recommendation comes from that same place — a genuine wish to bless and uplift others.

Charity, to me, is more than giving; it’s about loving. It shows up in patience, in brainstorming sessions, and in the little details that say, “I see you.” Whether it’s supporting a family in need, sending an encouraging message to a customer, or quietly helping someone rediscover her confidence, I believe love in action changes lives.

I give because I’ve been given so much.

2. Fun 🎈

I believe fashion should be joyful — never stressful.

Clothes should add a little brightness to your day: patterns that fit your personality, cozy fabrics, and flattering fits that remind you beauty doesn’t have to be complicated.

Life gives us plenty of serious moments — laundry, errands, deadlines, endless lists. Getting dressed shouldn’t feel like another task to manage. I love bringing a little fun back into the process, reminding women that looking good can be simple, peaceful, and even delightful.

3. Growth 

Running this boutique has been a journey of learning — about style, service, and the quiet kind of strength that comes from faith.

Growth, for me, means to keep learning and to stay teachable and open — to new fabrics, new systems, new ways to serve. It’s trusting that God can work through small things, even something as simple as a dress, to remind a woman she’s loved and capable.

Every season brings a new chance to refine and do better. When I grow, I can make your shopping experience smoother, kinder, and a little lighter on your load — and that’s what keeps me going.

4. Motherhood 

My little boutique was built with moms in mind. Motherhood is sacred work — and it’s also beautifully ordinary.

Motherhood is sacred and stretching all at once — and sometimes, the smallest things (like having something easy and pretty to wear) can make a big difference in how you face your day.

As a mom myself, I understand how easy it is to put everyone else first and forget your own reflection in the mirror (or even lunch for that matter). I design with your real life in mind- mornings that start before dawn, afternoons that blur together, and moments when you just want to feel put-together without overthinking it.

When your clothes make you feel peaceful and confident, that feeling ripples through your home, your family, and your day. You should relish  that every day — clothes that work for you, not against you.

5. Tribe 

I believe in community over competition.

From the blog to the budding VIP group where women share stories and style wins, this boutique I wan this to be a place of belonging.

When you participate in the VIP community or comment on the blog, you’re not just engaging with a brand — you’re joining a circle of women who care about lifting each other up.

I love to celebrate your milestones, swap outfit ideas, and remind one another that we don’t have to do life alone.

Fashion might be what brings us together, but connection is what keeps us here.

Why These Values Matter

In a world that often feels rushed and noisy, I choose calm, clarity, and kindness.

I don’t believe you have to chase every trend or fill your closet to feel confident. My promise is simple: I’ll keep doing what I can to make shopping easier and getting dressed more peaceful — so you can focus on what really matters.

Because when you feel comfortable, confident, and at ease in your clothes, you show up differently — for your family, your community, and your day.

And that’s what this boutique is really about: helping women live ready, with grace and purpose.

Let’s Keep Building Together

If these values resonate with you — if you’re ready to simplify your style and bring more peace into your mornings — I’d love to help.

You can shop the online boutique to refresh your wardrobe with confidence, or reach out here anytime to let me know how I can support you as you build your family’s closet or with a request for me to help you find your next unicorn piece.

You can join my facebook vip group here and post your outfits, needs, and find the latest news. 

Together, we’ll keep proving that values and fashion can walk hand in hand — and that sometimes, one outfit that feels just right can remind you that you were never meant to do it all alone.

👉 Click here to grab your FREE Fall Clothing Guide and start dressing with intention today.

Because you deserve clothes that fit your life — and your values.

Your LuLaRoe Retailer, 

Rachel :)